Spice Beautiful - Hickory is our smoky, savory, deep-flavored rub. We first built it for steak, but it turned out so good on everything else, poultry especially, that we gave it a new name. Coffee, paprika, garlic, onion, and a hit of smoke flavor give it a gorgeous dark crust, so it tastes like you spent all day at the pit.
Rub it on ribeyes, brisket, pork ribs, pork shoulder, tri-tip, chicken thighs, or a whole bird. It’s just as good on a steak in a cast iron as on a packer brisket in the smoker. Sprinkle some on roasted vegetables, fries, or popcorn if you want to blow some minds.
Robert Meyer Burnett, CEO of Ludovico Technique, called our Hickory Rub “the stuff of legend,” and we’re not humble enough to leave that quote off the shaker. Dad gave us the championship roots, and Lee and I came up with this one. Every product is shipped directly by Jim’s sons.
Championship Legacy
By Lee & Michael Quessenberry — continuing the exact recipes of two-time World Champion Pitmaster Jim Quessenberry and the Arkansas Trav'ler Cooking Team. Same championship flavors. Every product is shipped directly by Jim's sons. Same "We put the Q in BBQ!" attitude.
